Since taking over The Lounge I have talked to a number of people interested in joining, but one of the issues with the revenue sharing model we use is that the sites in each room need to be somewhat comparable when it comes to influence and impressions. This means I have had to turn away publishers who might not be as large as the heavy weights currently in the .NET room. I have been thinking about how to best handle this and I have decided to launch a new room for smaller .NET publishers. I don't believe that impressions are everything and I think it is very valuable to an advertiser to have their ad run on these highly influential developers blogs. Here is the starting lineup of this new room:

Geek. And Proud of it by Steven Harman
B# by Ben Scheirman
FrazzledDad by Jim Holmes
The blog of Michael Eaton
Visual Studio Hacks (will be running ads in the next couple days when the re-design launches)
TechToolBlog by Tim Boland

In this short list you have MVPs, conference organizers, speakers, and other influentials. I have also pushed to make The Lounge ads on these sites the only graphical ads you will see, and on the majority of the sites they will be the only ads.

One of my other goals for this room is to offer a lower barrier to entry for advertising, blocks in this room start at $250/month (or $200 a month on a three month contract) which is much more affordable for smaller companies and possibly even Micro-ISVs. To start with I am only going to sell 2 blocks a month, so if you are interested please get in touch with me quickly before it sells out.

If you have a .NET focused blog and are interested in joining the room please send me an email with a link to your blog and a couple sentences on why you think you would be a valuable addition to the room. I am not going to add more publishers until the room sells out, but after that I hope to add 3-5 publishers a month.

-James